https://books2read.com/u/3RJkYB In the rapidly changing world of modern marketing forget the old concepts. With new competition there is no time to waste for a business executive, a marketing or corporate communications professional. While people are learning digital and social media yet forgetting corporate communication basics. This is a handy tool box of step-by-step process templates … [Read more…]
In today’s global society advertising and marketing communications play a very critical role for both businesses and their customers.World wide the first endorsements started with Wedgewood chinaware and pottery using the British Royal family,then came the Pears soap endorsements by a prominent British actress.With the advent of the coloured TV the advertising world saw a … [Read more…]
The Bollywood drugs case has thrown a plethora of perception challenges at the Indian marketing industry’s use of celebrity endorsements to push products and services to the Indian market.Immediately after the Sushant Singh Rajput murder investigations led authorities to investigate the possibility of a drug angle which in turn opened up a pandora’s box for … [Read more…]