November 2020 – Marketing & Communication Cafe

Negative Celebrity Endorsements in India– 2

November 20, 2020 by admin Leave a Comment

In today’s global society advertising and marketing communications play a very critical role for both businesses and their customers.World wide the first endorsements started with Wedgewood chinaware and pottery using the British Royal family,then came the Pears soap endorsements by a prominent British actress.With the advent of the coloured TV the advertising world saw a … [Read more…]

Negative Celebrity Reputation Impact on Indian Brands and Consumers -1

November 19, 2020 by admin Leave a Comment

The Bollywood drugs case has thrown a plethora of perception challenges at the Indian marketing industry’s use of celebrity endorsements to push products and services to the Indian market.Immediately after the Sushant Singh Rajput murder investigations led authorities to investigate the possibility of a drug angle which in turn opened up a pandora’s box for … [Read more…]